Learning from Joe Girard: Why Focusing on the Next Sale, Not Just the First, Leads to Dealership Success

By: Harry Ward Published on: 29/04/2025

Joe Girard became the world’s greatest salesman by focusing on selling the next car, not just the first. Learn how building lasting relationships—not chasing transactions—can transform your dealership’s success.

Food For Thought
Learning from Joe Girard: Why Focusing on the Next Sale, Not Just the First, Leads to Dealership Success